Lyd NOW Inc. (Live Your Dreams NOW Inc.) was established in 2010 by Arijit Mallick and Chaitrali Ranade to be the single stop for individual transformation, empowerment and overall wellness for people in Pune. The aim of the company, as indicated by the name, is to reach out to people and help them realize their dreams by clarifying what does matter to them, why it does and what will matter to them.

This company is an evolving learning space. It is where we execute our ideas, run creative workshops and nurture our vision. It is a combination of order and chaos, creativity and technology, fixed and abstract, the 'head' and the 'heart', and imaginary and real. We are an assemblage of creative minds who find great enjoyment in coding and decoding the patterns of excellence wherever we notice them. We are a team of adept individuals equipped with comprehensive accomplishments and expertise to support the needs of our clients in the areas of coaching, decision-making, personal health, wellness, self development and empowerment. We are presently based in Pune, India and currently operate in the Pune-Mumbai zone.

Here, we hope to make a lasting impact on the society by helping raise people's awareness and sensitivity towards themselves, towards others and the environment. Our purpose is to positively influence individual well-being and personality development. Towards this end, we seek to actively work with all age groups and different populations of the society. We promote a holistic understanding about the unison of the life and self with a great emphasis on self-awareness and action in order to support individuals in their personal growth and development.

Our approach covers coaching, consulting and training through the collaborative application of Neuro-linguistic Programming (NLP), Yoga, movement arts and meditation-relaxation techniques to help individuals gain focus and achieve a balance between personal space, work and relationships. We run creative workshops and learning processes that encourage individuals to look at their lives, life situations and belief systems from a fresh perspective and facilitate them towards change. We also organize various movement & skill based workshops for children, aiming at their wholesome growth and development. We provide a committed learning environment for individuals to examine their pre-existing models and patterns of learning, to unlearn that what isn't helping them and to learn a new, empowering way to live and celebrate life. Thus through our on going work, we aim at preparing individuals for success in family, relationships, career, work and life in general.

Arijit Mallick has a background in life & performance coaching and thus dramatically enhancing an individual's ability to live his/her life to it's fullest. His passion for coaching and training is at the heart of everything he and the company does. He enjoys working full-time in the field of NLP and is a certified NLP Master Practitioner and facilitator. Presently, he works as a freelance coach and his main focus is his brainchild – Lyd NOW Inc. He is committed to facilitating individual empowerment for anyone seeking new levels of personal transformation and change. Arijit's experience and passion for coaching make him one of the obvious choices for business leaders, entrepreneurs and executives looking for a coach who will help score them the next level of success and attain enduring results. He presently lives in Pune and is currently pursuing his individual learning and research in NLP under the guidance of NLP Master Trainer Ashok Subramanian. An Engineer with a degree in Electronics and Telecommunication, Arijit also loves to teach Science and Robotics to school-going children and he is fond of travelling.

Chaitrali Ranade holds a Bachelor's degree in Biotechnology, a soon-to-be Masters degree in Biodiversity Conservation and is a certified NLP Practitioner and facilitator. She is a Waldorf Teacher, an adolescence education facilitator and has worked with students and teachers from various schools in and around Pune. A Yoga facilitator and Bharatnatyam dancer, she shares her own healing journey with others in hope of inspiring those she meets. She has been inclined towards sharing the application of movement arts and meditation for a better living, and evidently, movement and meditation form the basis of her style of training. She writes passionately, studies Yoga, teaches dance, practices mindfulness and loves to cook.

Arijit and Chaitrali are currently also pursuing a Masters degree in Counselling and Psychotherapy and they took their first lessons in NLP under the tutelage of Mr. Ashok Subramanian, an international NLP consultant who is also one of the most sought after NLP Master Trainers in India.